Nov 2008
Cold-calling sucks
I spent a large portion of time last week going through past contacts and entering them into my address book program, sorting everyone out by field of occupation, etc. I then sent emails to each of my groups trying to drum up some business for Mr. Menu. That's over 700 contacts. Anything back?

No. Nope. Nothing. Nada.

Now I am looking down the barrel of a week of phone calls to folks whom have recently watched the bulk of their retirement plans be vacuumed out from under them, and ask them to throw a few hundred bucks at something that *might* or might not help their business. It should help - it's essentially distributing business cards to thousands of potential customers for only a few cents each.

I don't like the phone - not looking forward to this week. If you'd like to advertise in Mr. Menu (currently I have space in the Southfield Grill and Shane's menus) give me a
shout - I can work a magic deal for you.
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